Deterministic Audience Targeting for Business
Audience Solutions is Dun & Bradstreet’s dedicated digital marketing services unit.
We transform D&B’s world-class data assets into a suite of world-class digital marketing products with data at their core. This means:
- better targeting
- less waste
- higher engagement from discrete, high-value audiences.
Products & Services
Standard
Audience Data
Broad firmagraphics including company size & sales, major industry classifications, job roles and functions.
Use For
Creating awareness and advocacy among a broad business audience.
Predictive indicators such as spend propensity, marketability or company growth, as well as more specific job roles and functions.
Use For
Reaching and engaging more discreet professional audiences.
Premium
Audience Data
Custom
Audience Data
Look-a-like modeling, 1st party data ingestion and customer-specific custom models.
Use For
Unlocking the value of your first party data and solving your most unique audience targeting challenges.
Maximize the value of our data products with a full range of managed services.
Our dedicated team works hand-in-hand with all customer types to define and execute campaigns using our proprietary programmatic technology.
Services
Resources
